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Forums :: Dallas Stars :: W0fnud 2.1
Author Message
shvingter88
New Jersey Devils
Location: Puljujarvi makes draisitil and mcdavid better, CT
Joined: 10.12.2009

Oct 1 @ 7:47 AM ET
Why would I want to read that?
- nfph

-davies-
Philadelphia Flyers
Location: A medical emergency involving you.
Joined: 08.05.2013

Oct 1 @ 11:38 AM ET


damn
DTF69
Atlanta Thrashers
Location: I lied to get some white people on my side, AB
Joined: 02.03.2010

Oct 1 @ 2:27 PM ET
Why would I want to read that?
- nfph


you can't.

Some Richard(frank)er at microsoft had it taken down.
nfph
Referee
Buffalo Sabres
Location: Schadenfreude, NY
Joined: 09.22.2006

Oct 1 @ 2:35 PM ET
you can't.

Some Richard(frank)er at microsoft had it taken down.

- DTF69

I am in marketing, though.

140 chars or less recap, plz.
DTF69
Atlanta Thrashers
Location: I lied to get some white people on my side, AB
Joined: 02.03.2010

Oct 1 @ 2:38 PM ET
I am in marketing, though.

140 chars or less recap, plz.

- nfph


Don't be (frank)ing stupid with your IMC/product coordination and actually understand the one-to-many aspect of social media.
nfph
Referee
Buffalo Sabres
Location: Schadenfreude, NY
Joined: 09.22.2006

Oct 1 @ 3:21 PM ET
Don't be (frank)ing stupid with your IMC/product coordination and actually understand the one-to-many aspect of social media.
- DTF69

I'd call it potential, rather than aspect. Ultimately a social media strategy needs to be rooted in careful consideration of end-user use case studies and clear refinement and internal coordination around business objectives.

Companies can claim success in a 1-m implementation, yet use social as a reach mechanism where ironically they just broadcast existing content via social channels. If that stuff gets read, good job! Many others value social as a depth play, wherein the opportunity to foster a deeper, lasting relationship with end-users wins out, which is probably more what you'd have in mind.

Of course, social marketing can and should be both - but it's important to consider that social rarely is effective at expanding reach, at least not in a good way, lol, and instead generally just ends up disseminating information to the people who were already engaged with your brand anyway. Conversely, real engagement that passes the sniff test generally requires a massive investment in personnel (and to a lesser degree, technology), which many large brands find difficult to maintain.

And when considering the regulatory requirements and/or restrictions faced by companies in financial services or healthcare, actual engagement at scale is tremendously risky.
kicksave856
Philadelphia Flyers
Location: i love how not saying dumb things on the internet was never an option.
Joined: 09.29.2005

Oct 1 @ 3:24 PM ET
I'd call it potential, rather than aspect. Ultimately a social media strategy needs to be rooted in careful consideration of end-user use case studies and clear refinement and internal coordination around business objectives.

Companies can claim success in a 1-m implementation, yet use social as a reach mechanism where ironically they just broadcast existing content via social channels. If that stuff gets read, good job! Many others value social as a depth play, wherein the opportunity to foster a deeper, lasting relationship with end-users wins out, which is probably more what you'd have in mind.

Of course, social marketing can and should be both - but it's important to consider that social rarely is effective at expanding reach, at least not in a good way, lol, and instead generally just ends up disseminating information to the people who were already engaged with your brand anyway. Conversely, real engagement that passes the sniff test generally requires a massive investment in personnel (and to a lesser degree, technology), which many large brands find difficult to maintain.

And when considering the regulatory requirements and/or restrictions faced by companies in financial services or healthcare, actual engagement at scale is tremendously risky.

- nfph

140 character or less recap please.
DTF69
Atlanta Thrashers
Location: I lied to get some white people on my side, AB
Joined: 02.03.2010

Oct 1 @ 3:32 PM ET
I'd call it potential, rather than aspect. Ultimately a social media strategy needs to be rooted in careful consideration of end-user use case studies and clear refinement and internal coordination around business objectives.

Companies can claim success in a 1-m implementation, yet use social as a reach mechanism where ironically they just broadcast existing content via social channels. If that stuff gets read, good job! Many others value social as a depth play, wherein the opportunity to foster a deeper, lasting relationship with end-users wins out, which is probably more what you'd have in mind.

Of course, social marketing can and should be both - but it's important to consider that social rarely is effective at expanding reach, at least not in a good way, lol, and instead generally just ends up disseminating information to the people who were already engaged with your brand anyway. Conversely, real engagement that passes the sniff test generally requires a massive investment in personnel (and to a lesser degree, technology), which many large brands find difficult to maintain.

And when considering the regulatory requirements and/or restrictions faced by companies in financial services or healthcare, actual engagement at scale is tremendously risky.

- nfph


Yes. Especially about how its generally used to get to people that already care instead of new people.

I also talked about how SM has increased the role of opinion leaders vs people forming their own opinions.

Also, social marketing and social media marketing are 2 completely different things ur a tardface
nfph
Referee
Buffalo Sabres
Location: Schadenfreude, NY
Joined: 09.22.2006

Oct 1 @ 4:12 PM ET
140 character or less recap please.
- kicksave856

"Yeah, sure but it depends."
nfph
Referee
Buffalo Sabres
Location: Schadenfreude, NY
Joined: 09.22.2006

Oct 1 @ 4:13 PM ET
Yes. Especially about how its generally used to get to people that already care instead of new people.

I also talked about how SM has increased the role of opinion leaders vs people forming their own opinions.

Also, social marketing and social media marketing are 2 completely different things ur a tardface

- DTF69

Typed that on my phone dude, eat a dik.
dt99999
Montreal Canadiens
Location: wow, hope that's sarcasim
Joined: 11.18.2008

Oct 1 @ 4:14 PM ET
Typed that on my phone dude, eat a dik.
- nfph

WaterBoy
Location: The opposite of what Pat says, YT
Joined: 06.27.2006

Oct 1 @ 4:15 PM ET
WTF is going on in here.

Sacrament.
-davies-
Philadelphia Flyers
Location: A medical emergency involving you.
Joined: 08.05.2013

Oct 1 @ 4:38 PM ET
WTF is going on in here.

Sacrament.

- WaterBoy



pretty sure you're supposed to eat a Richard and then something about a phone
desi08
Washington Capitals
Location: Unless any of you plan on discussing the actual hockey topics that I write about, please stay the he, DC
Joined: 01.10.2008

Oct 1 @ 6:00 PM ET
Typed that on my phone dude, eat a dik.
- nfph



you should ban him and all of his alts for 65 years
nfph
Referee
Buffalo Sabres
Location: Schadenfreude, NY
Joined: 09.22.2006

Oct 1 @ 6:01 PM ET
WTF is going on in here.

Sacrament.

- WaterBoy

Apples
Montreal Canadiens
Location: you kiss your own big butt with that mouth?
Joined: 07.05.2008

Oct 1 @ 6:02 PM ET
you should ban him and all of his alts for 65 years
- desi08

nfph
Referee
Buffalo Sabres
Location: Schadenfreude, NY
Joined: 09.22.2006

Oct 1 @ 6:03 PM ET
you should ban him and all of his alts for 65 years
- desi08

That sounds like work.
kicksave856
Philadelphia Flyers
Location: i love how not saying dumb things on the internet was never an option.
Joined: 09.29.2005

Oct 1 @ 6:20 PM ET

- nfph

Crimsoninja
Philadelphia Flyers
Location: Dude, I am so sorry about whatever made you like this. Take it easy.
Joined: 07.06.2007

Oct 1 @ 6:38 PM ET
tEEM 10 pm
Crimsoninja
Philadelphia Flyers
Location: Dude, I am so sorry about whatever made you like this. Take it easy.
Joined: 07.06.2007

Oct 1 @ 6:39 PM ET

- dt99999

agreed. that was good.
Apples
Montreal Canadiens
Location: you kiss your own big butt with that mouth?
Joined: 07.05.2008

Oct 1 @ 7:50 PM ET
tEEM 10 pm
- Crimsoninja

ya ok
Shutdown
Carolina Hurricanes
Location: a fat guy sitting on a toilet with no back and his head resting on his balls pic, NC
Joined: 04.06.2008

Oct 1 @ 8:11 PM ET
ya ok
- Apples

YEAH PROBABLY
Apples
Montreal Canadiens
Location: you kiss your own big butt with that mouth?
Joined: 07.05.2008

Oct 1 @ 8:21 PM ET
YEAH PROBABLY
- Shutdown


tell depoop
-davies-
Philadelphia Flyers
Location: A medical emergency involving you.
Joined: 08.05.2013

Oct 1 @ 8:31 PM ET
tell depoop
- Apples




tell him something
Shutdown
Carolina Hurricanes
Location: a fat guy sitting on a toilet with no back and his head resting on his balls pic, NC
Joined: 04.06.2008

Oct 1 @ 8:46 PM ET
tell depoop
- Apples

u do it


&hoover
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